Model of the Superior Studios headquarters building in River North, Chicago

The Embedded
Capital Partner.

We lead pre-seed and seed investments and build alongside exceptional founders from our Chicago headquarters, bringing capital, experienced operators, and a national network from day one.

To my fellow builders

Superior Studios was born from a simple observation: Chicago produces world-class talent, but it often lacks the community that helps a strong engineer become a successful founder.

When I was building GoHealth, we scaled from a bootstrapped startup to a $6.6B IPO because we had a cadre of mentors alongside us. Today, too many talented builders feel isolated and get pulled to the coasts. We've changed that. By bringing these builders together in our physical HQ, we've created a place that supports founders here, long before they feel they have to leave.

We are Chicago-based and nationally connected. We work closely with teams from our Chicago headquarters, then connect them to a national network of investors, operators, and customers as they scale.

I have built a team of institutional investors and operators to ensure our support matches the ambition of our rounds. By surrounding founders with hands-on advisors and peers, we give them an unfair advantage in building enduring companies.

Brandon Cruz
Founder & Managing Partner